Privacy Policy

Effective date: 24/04/2026

At Up & Consulting (www.upandconsulting.com), we respect your privacy and are committed to protecting your personal data in accordance with applicable laws, including the General Data Protection Regulation (GDPR).

1. Who We Are

Company: Up & Consulting
Website: www.upandconsulting.com
Email: contact@upandconsulting.com

2. What Data We Collect

We may collect the following personal data:

a. Information you provide

• Name
• Email address
• Any information you submit via contact forms

b. Automatically collected data

• IP address
• Browser type and device information
• Pages visited and interactions on our website

c. Cookies and tracking technologies

We use cookies and similar technologies to improve user experience and for marketing purposes (see Cookie Policy).

3. How We Use Your Data

We use your data to:

• Respond to inquiries and provide services
• Improve our website and user experience
• Measure the effectiveness of our marketing campaigns
• Run advertising campaigns (e.g. Google Ads)

4. Legal Basis for Processing

We process your data based on:

• Your consent (e.g. for cookies and marketing)
• Our legitimate interest (e.g. responding to inquiries)
• Compliance with legal obligations

5. Sharing Your Data

We may share data with trusted third parties, including:

• Google (Google Ads, analytics services)
• Website hosting providers
• Technical service providers

These parties process data on our behalf and are required to comply with GDPR.

6. International Data Transfers

Some of our partners (e.g. Google) may process data outside the EU.
We ensure appropriate safeguards are in place, such as Standard Contractual Clauses.

7. Data Retention

We retain personal data only as long as necessary:

• Contact form data: up to [e.g. 12 months]
• Analytics/marketing data: according to cookie settings

8. Your Rights

You have the right to:

• Access your personal data
• Request correction or deletion
• Withdraw consent at any time
• Object to processing
• Lodge a complaint with a data protection authority

To exercise your rights, contact us at: contact@upandconsulting.com

9. Cookies

We use cookies for:

• Website functionality
• Analytics and performance
• Marketing and advertising

You can manage your preferences via our cookie banner.
For more details, see our Cookie Policy.

10. Data Security

We implement appropriate technical and organizational measures to protect your data.

11. Updates

We may update this Privacy Policy from time to time. Changes will be posted on this page.